Apple has asked suppliers to increase production of its iPhone 11 models by as much as 8 million units, or about 10 percent, Nikkei Asian Review reported on Friday, mentioning much better than anticipated need.
” Previously, Apple was rather conservative about positioning orders”, which were less than for in 2015’s new iPhone, stated the Nikkei estimating a source.
” After the boost, prepared production volume for the iPhone 11 series will be higher compared to last year”.
Sources mentioned by Nikkei said that the recent rise in iPhone orders is concentrated in the most affordable iPhone 11 model and the iPhone 11 Pro design, while Apple has a little revised down orders for its leading range model, the iPhone 11 Pro Max, which has a starting cost of $1,099.
The paper also reported that providers remain mindful and said they were concerned that the greater level of orders would not be sustained.
” Demand benefits now. But we have to beware not to be too optimistic,” an executive-level source said in the report. “I hope that this year’s peak season lasts longer than last year.”
Apple did not react to a Reuters ask for comment outside regular US organisation hours.
The company released its 3 brand-new iPhone designs in September and decreased the beginning rate of the design upgrade, regardless of better video cameras, to $699, compared to $749 for in 2015’s iPhone XR.