Apple Watch Captures Half Of The Global Market


Apple caught 51 percent share of a record 18 million smartwatch shipments worldwide in the 4th quarter of 2018, a new report has said.

The international smartwatch deliveries hit an all-time high of 45 million units in 2018, said the market research firm Technique Analytics on Wednesday.

Apple shipped 9.2 million smartwatches worldwide in Q4 2018 rising 18 per cent from 7.8 million systems in Q4 2017.

At second location, Samsung delivered 2.4 million smartwatches worldwide and captured 13 percent global share, rising highly from 5 percent market share a year earlier.

“Apple’s international smartwatch market share slipped to 51 percent this quarter, down from 67 percent a year ago. Apple Watch is losing market share to Samsung and Fitbit, whose rival smartwatch portfolios and retail existence have actually improved substantially in the past year,” stated Neil Mawston, Executive Director at Strategy Analytics.

Fitbit captured 13 per cent worldwide smartwatch market share in Q4 2018, tripling from 4 percent in Q4 2017.

“Integrated together, Apple, Samsung, Fitbit and Garmin are the huge 4 gamers, accounting for 8 in 10 of all smartwatches shipped worldwide,” Mawston included.

According to Steven Waltzer, Market Analyst at Strategy Analytics, Samsung is as soon as again the world’s second largest smartwatch brand name.

“Its brand-new Galaxy Watch proved popular in The United States and Canada and Asia,” he included.

“Smartwatch growth is skyrocketing, as customers seek to equip their smartphones and bring digital connection to their wrists,” he added.

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